Natural Vitality: Rediscovering Wellness
Rebrand with a fresh, modern look that honors its legacy while igniting a new era of wellness
Branding & Strategy
2020
STRATEGY & BRANDING
Rediscover yourself, rediscover your health
The challenge: refresh the brand without losing the trust, history, and emotional value it had built over decades. Through surveys, research, and workshops, we explored a key question: What does wellness mean today? The insights shaped a strategy that honored its legacy while paving the way for a modern evolution.
The result is a vibrant, approachable identity that reflects growth and connection. From a new logo and visual language to art direction, retail touchpoints, and digital guidelines, every element was designed to support a renewed vision
CREDITS TO:
Design Lead & Art Director at Dabrand Consulting
Creative Director
Daniel Herdoiza
All property and images belongs to Natural Vitality
