Piedra Negra
Enjoy a smooth cup of premium ecuadorian coffee that embodies resilience, empowerment, and the beauty of femininity.
Art Direction
2022

art direction & strategy
Brewing Feminity
This collection honors the remarkable strength, passion, and hardworking spirit of women. Through bold colors and delicate floral elements, it captures the essence of feminine power, celebrating women's resilience and determination.
Each meticulously crafted piece in the collection symbolizes empowerment, embodying the multifaceted nature of women's roles in society



CREDITS TO:
Dabrand Consulting & 2022 Design Team
Creative Director
Daniela Herdoiza
Illustrations
María José Mafla
Photography
Tamia Vivero