Piedra Negra

Enjoy a smooth cup of premium ecuadorian coffee that embodies resilience, empowerment, and the beauty of femininity.

Art Direction

2022

art direction & strategy

Brewing Feminity

This collection honors the remarkable strength, passion, and hardworking spirit of women. Through bold colors and delicate floral elements, it captures the essence of feminine power, celebrating women's resilience and determination.

Each meticulously crafted piece in the collection symbolizes empowerment, embodying the multifaceted nature of women's roles in society

CREDITS TO:

Dabrand Consulting & 2022 Design Team

Creative Director
Daniela Herdoiza

Illustrations
María José Mafla

Photography
Tamia Vivero

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